4/15/2023 0 Comments Wechat official account marketing![]() The high-quality content shared from one existing follower to his or her personal connections can give you more visibility to a wider but still relevant audience pool. This could include insightful opinions, product knowledge, customer service, or membership offers.īesides, creating shareable content will get you more new followers with no extra efforts. To retain them as active, real followers for long-term engagement and potential conversions, you must keep providing them with valuable content. Create valuable and shareable content for your followersĪcquiring new followers is just the first step, as there’s a possibility that those new followers may promptly unfollow if they find no interesting, useful or engaging content from your account. Offline – product packaging, offline stores/offices, events (industry conferences, trade shows, product launch events, etc.), print collateralĢ. ![]() Online – official website, other social media platforms (if allowed), corporate newsletters.Below are some online and offline spaces you can incorporate your QR code for maximum visibility: We encourage you to place your QR code in as many spaces as possible include it anywhere you may interact with potential customers, so that they can easily scan it and follow your account. Your QR code is your WeChat Official Account’s name card, and it provides a quick and easy way to gain followers. Display your quick response (QR) code, online and offline Here are some tips on getting more followers on WeChat: 1. WeChat’s private nature requires brands to take multiple initiatives to acquire as many followers as possible. Unlike Facebook and other popular social media platforms, your content is hardly visible to your target audience if they are not already following your account. Drive traffic to your site or mini programmesįor many brands, gaining more followers on WeChat may be one of their biggest challenges.Here are some goals WeChat Official Accounts may help you achieve: Clearly defining the goal you want your account to achieve can help direct how you plan the content and measure your success. Be clear on your goalīrands often resort to WeChat Official Accounts to increase brand awareness, build a community, maintain communication with that community, and eventually commercialise it for sales and lead generation. Here are our top tips on running a successful WeChat Official Account. It requires a carefully designed strategy and execution plan. There is no shortcut to delivering success on WeChat Official Accounts. In this second part, we will discuss best practices for implementing WeChat Official Accounts into your marketing strategy. In the first blog of this three-part series, we explored the different types of WeChat Official Accounts and the steps to setting one up.
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